Category Archives: Marketing and Strategy

Burning The Bridges!!!

Studying wars, military conflicts has turned out to be important not just for armed forces but also for society and individuals, one such strategy is called "Burning the Bridges" This strategy is quite old, perhaps it came into existence during 55 BC ..

Satyamev Jayate – Let the truth be told!

Satyamev Jayate
 “Satyamev Jayate is a window. Open it. Look out, and you might find you’re looking in.” On 6th May 2012, when I logged onto Twitter, Satyamev Jayate was trending on three spots which is unusual even for Twitter. My Facebook timeline was filled ..

Holistic Brand Management

As a marketer, it helps to observe more. Specially when people are responding to a query about their choice or preference. Consider this. When someone asks you 'what' would your next car be?  How do you answer? Is your reponse to a simple and straight ..

The Game Theory

ice cream
While driving around India gate, have you ever wondered why most (if not all) ice cream vendors are stacked together in a small huddle. Ever noticed, that highway ‘dhabas’ exist mostly in close clusters. Or maybe, next time when you take a ..
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