Tag Archives: Holism

Holistic Brand Management

brand
As a marketer, it helps to observe more. Specially when people are responding to a query about their choice or preference. Consider this. When someone asks you 'what' would your next car be?  How do you answer? Is your reponse to a simple and straight ..

Holism versus Reductionism

Monalisa 2
The way I had  learnt to spell Czechoslovakia, was to break it into two halves. Memorize the tricky and more difficult part ‘Czecho’ and then confidently add the easier and the more obvious ‘slovakia’. How we all learnt to multiply 13x12 mentally, ..
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